Xtime, Inc., a vendor of CRM products aimed at service operations, has announced that the Conant Auto Retail Group of Newport Beach, California has committed to a group-wide rollout of Xtime's flagship software product, ServiceCRM. Conant dealers include Norm Reeves Honda Superstore in Cerritos, the nation's 14-time Honda sales leader since 1991.

Xtime's ServiceCRM software combines consumer Web scheduling, service BDC automation, shop control and service marketing into one product for automotive service departments. Monell chose Xtime's CRM software even though he had invested six months implementing a different CRM product.

Since it was launched at Norm Reeves Honda Superstore in 2005, five Conant group dealers have enrolled in the CRM program with additional implementations planned.

A couple weeks ago the Reynolds and Reynolds Company, a vendor of software and services to automotive retailers, announced an agreement with Xtime that enables Xtime's flagship software product, ServiceCRM, to access data in the Reynolds ERA dealership management system through a secure interface.

Xtime's ServiceCRM software combines consumer Web scheduling, service BDC automation, advanced shop control and service marketing into one product for automotive service departments. By combining all these features into one system, Xtime is billing it as a way to give automotive dealerships "the ability to schedule and manage more service appointments per working day, driving profitability through increased customer-paid service."

The two-way flow of information between ServiceCRM and ERA is promised by company officials to create a "single, integrated, multifunctional service management tool" that "strengthens the dealer's sales processes and profitability as well as eliminates points of double data-entry for users at both ends."

Earlier this year Xtime announced that West Herr Automotive Group, with 15 dealerships located in western New York state, has committed to a group-wide rollout of Xtime's ServiceCRM.