Despite this year’s E3 being as organized as a group of unattended third graders, video game publishers will still find ways to wow audiences and outdo the competion. Then again, considering some of their recent performances, the big show may spell disaster if they don’t get their acts together. Here’s a list of the big players and what we expect from them.
Sony Computer Entertainment America
Strengths: Stellar first party game lineup, huge PS2 fanbase, Blu-ray popularity
Weaknesses: Not enough exclusive games, PlayStation 3 still no. 3 current-gen console
More so than any publisher, SCEA needs to not only win E3, but decimate its opponents. Gamers, especially those contemplating a PlayStation 3 purchase need to see lots of high profile software beyond the upcoming Uncharted: Drake’s Fortune and SOCOM Confrontation. Killzone 2, Heavenly Sword and Ratchet & Clank Future: Tools of Destruction need to blow us away. In addition, a redesigned PSP will breathe new life into the portable machine.
At the same time, Sony needs to announce new intellectual properties and sequels for its big-name franchises. A new Tekken, Gran Turismo and a God of War 3 teaser would quell people’s fears. Microsoft will use Halo 3 to drive millions of Xbox 360 sales and Nintendo’s Wii continues to sell extraordinarily well. It’s time for Sony to show face.
Microsoft
Strengths: Halo 3, GTA IV, billions of dollars
Weaknesses: Lack of Japanese support (as in Square Enix)
Halo 3, Halo 3 and more Halo 3. Microsoft will let eager onlookers get their hands on Master Chief’s latest adventure, most likely with a brief taste of the game yet-unseen single player mode. Grand Theft Auto 4 will also cause plenty of buzz, along with Project Gotham Racing 4, Mass Effect, Too Human, BioShock and Xbox Live announcements. An Alan Wake update and more games from Rare would round out the lineup nicely.
Nintendo
Strengths: Turns a profit on relatively cheap technology, champions innovation, Mario
Weaknesses: Difficulty securing quality third party support, stakes success on outdated tech
Aside from Nintendo of America’s President, Reggie Fils-Aime delivering a classic “kick ass and take names”-style speech, we expect the company to tout its DS/Wii sales and show innovative products for both systems. Super Mario Galaxy, Smash Bros. Brawl and Metroid Prime 3: Corruption will hog most headlines but – since Nintendo always saves a surprise announcement at E3 – we expect to hear about Mario Kart Wii and a new Zelda adventure. Weak third party support will stay that way, with Square Enix as the exception. Oh, and company mascot Shigeru Miyamoto will inspire thunderous applause.
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